Press kit

PhotoCal

Ultra-low friction iPhone app tracks calories, protein, fat, and carbs using AI to analyze photos of food, nutrition labels, restaurant menus, or a description of your food — no account necessary and no ads ever.

Press contact: Andrew Benson – db@nuclearcyborg.com

Includes thirteen full-resolution PNG screenshots in light and dark mode, four 1920×1080 promo banners, the app icon and strawberry mark at 1024, 512, and 256 pixels, and a plain-text fact sheet.

PhotoCal app icon
At a glance

Fact sheet

App
PhotoCal: AI Calorie Tracker
What it is
PhotoCal is the iPhone app that tracks calories and macros from a photo of your food — point the camera at a plate, a nutrition label, or a menu, and it's logged.
Price
Free download includes 5 AI analyses on the first day. PhotoCal MAX is $3.49/week, $8.99/month, or $19.99/year, with a 3-day free trial for eligible new subscribers; Annual plan includes Family Sharing. Local App Store pricing may vary.
Platform
iPhone; iOS 18.0 or later. Localized into English and 68 more languages.
Public launch
September 18, 2025
Developer
Nuclear Cyborg Corp — Minnesota, USA
Links
App Store Website
Product description

About PhotoCal

PhotoCal is the easiest and quickest way to track calories and macronutrients — snap a photo of the meal, a nutrition label, or a restaurant menu item, and the AI analyzes it and does the logging for you.

“PhotoCal exists because I would always stop using every tracker I tried — usually because there were too many bells and whistles getting in the way and making the basic tracking too tedious. So I set out to build a tracker I would actually use.

So PhotoCal was built AI-first: getting food recognition right came before everything else. Point the camera at a plate and you're done. The same camera reads nutrition labels and restaurant menus too, and you can always just type what you ate (‘cheeseburger and fries’). Photos taken in the regular Camera app aren't a problem either: mass-select a pile of pictures from your library, and PhotoCal imports the food ones, skips anything already logged, and politely reports ‘no food in this pic’ for the rest.

Everything you log stays on your device. There's no account to create, no ads, and no data sharing. Set a daily calorie and macro goal and watch the progress ring fill over the day; compare today against yesterday at the same time of day; and look back at weeks, months, streaks, and a photo food log of everything you've eaten.

The app keeps growing in the same direction — Siri and Shortcuts today, widgets soon — toward as little friction as possible between eating and logging it.”

— Andrew Benson, Developer
Key features

PhotoCal Features

The whole app is organized around one idea: the fastest food log is the one you don't have to type into.

  • Snap to log. Point the camera at a meal — or a nutrition label or a restaurant menu — and tap the shutter. The AI works out calories, protein, fat, and carbs, and the food lands in today's log with its photo attached.
  • Import or describe instead. Mass-select photos from the library, share pictures from other apps, or type “chicken burrito bowl with guacamole” and let the AI fill in the nutrition.
  • See the whole day. A calorie ring and macro rings, a today-versus-yesterday comparison at the same time of day, week summaries, streaks, and history charts for any period — plus a photo food log searchable by name, calories, or date.
  • Siri & Shortcuts. Ask Siri how many calories you've had today or how much protein is left, and start a food capture from Shortcuts or the Action button.
  • Private by design. No account, no ads, and the food log lives on the device. Export a full backup at any time and import it on a new phone.
  • Accessible and localized. Fully localized into 69 languages, including right-to-left layouts, with deep accessibility support: VoiceOver, Voice Control, Larger Text, dark mode, Reduce Motion, Increased Contrast, and Differentiate Without Color — status is always shown with shapes, never color alone.
Product media

Full-resolution screenshots

These are 1206×2622 PNG captures from an iPhone 17 running iOS 27, with no marketing frames, captions, or watermarks, all showing realistic demo data in light and dark mode.

PhotoCal Overview showing the daily calorie ring with 190 kcal left and macro rings for carbs, protein, and fat
Overview Download PNG
PhotoCal Food Log showing today's meals with photos, calories, and macros
Food Log Download PNG
PhotoCal History showing last week's daily calories charted against the target, with a macro breakdown
History Download PNG
PhotoCal day detail showing the day's total, macro progress bars, and food entries
Day detail Download PNG
PhotoCal food entry detail showing a grilled chicken salad with calories, macros, and macro balance
Food entry Download PNG
PhotoCal recent-activity calendar marking each day on target, over target, or incomplete, with current and best streaks
Streaks Download PNG
PhotoCal Overview in dark mode
Overview, dark mode Download PNG
PhotoCal Food Log in dark mode
Food Log, dark mode Download PNG
PhotoCal Overview in Arabic, laid out right to left with Eastern Arabic numerals
Arabic, right to left Download PNG
PhotoCal Food Log in Japanese
Japanese Download PNG
PhotoCal History in German
German Download PNG
PhotoCal day detail at an accessibility Dynamic Type size, with the layout adapted rather than truncated
Accessibility text size Download PNG

Need every asset?

Screenshots, promo banners, the app icon, the strawberry mark, and a plain-text fact sheet in a single archive.

Marketing media

Promo banners

1920×1080 composites built from the same screenshots, for hero images and social cards.

PhotoCal hero banner: three iPhones beside the tagline Snap a photo. Calories and macros, tracked.
Hero Download PNG
PhotoCal banner: see your day, your week, and every meal, with four iPhones
Day, week, and meals Download PNG
PhotoCal banner: light and dark mode side by side
Light and dark Download PNG
PhotoCal banner: localized in 69 languages, five iPhones showing five different screens and languages
69 languages Download PNG
Brand assets

Icon and mark

PhotoCal app icon: a strawberry in a camera viewfinder above the words 10 kcal

App icon

Transparent PNG exports of the App Store icon. Please use it unmodified — no recoloring, cropping, or effects.

PhotoCal strawberry mark on a transparent background

Strawberry mark

The strawberry on a transparent background, for spot illustrations alongside coverage.

Version history

Releases

Next
PhotoCal 1.6.2, in development — Dynamic Type at every size, Voice Control names on every control, and clearer, localized analysis errors. Built for iOS 27.
1.6.1
August 18, 2026 — Localized into English and 68 more languages with right-to-left support; Siri and Shortcuts can answer “How many calories have I had today?” and start a capture from the Action button; a full VoiceOver pass over the app.
1.5.3
May 20, 2026 — Background analysis queue with automatic retries, clearer analysis errors, and a major performance pass.
1.4
March 13, 2026 — Redesigned Overview with today-versus-yesterday comparisons, week summaries, a recent-activity calendar, and streaks; Quick Add multi-item manual entry. 1.4.1 followed on March 20 with subscription fixes (including win-back offers) and a confirmation when canceling a Quick Add entry.
1.0
September 18, 2025 — Launch: photo, import, and typed logging with AI analysis, goals and progress rings, history, a photo food log, and a batch-import share extension. 1.1 and 1.2 followed in October 2025 with fixes.
The developer

About Andrew Benson

Andrew Benson has been building software for about thirty years — from UNIX systems and Wall Street trading technology to independent Apple-platform apps. PhotoCal is written in Swift and SwiftUI and is built and maintained by his studio, Nuclear Cyborg Corp in Minnesota, USA, whose other apps include Countdown Visual Timer, Fish Identifier, and Pricing for App Store Connect.

He built PhotoCal for himself first: a tracker with so little friction he'd actually keep using it.

Contact

Questions?

Contact Andrew directly, including your publication and deadline where possible.

db@nuclearcyborg.com